tag:blogger.com,1999:blog-2195377761774996603.post934461227976304774..comments2024-03-29T00:04:26.667+05:30Comments on THE HINDU CROSSWORD CORNER: The Sunday Crossword No 2989, Sunday 01 Apr 2018Col_Gopinathhttp://www.blogger.com/profile/06166793743790376031noreply@blogger.comBlogger9125tag:blogger.com,1999:blog-2195377761774996603.post-37951737802210865112018-04-01T10:24:18.389+05:302018-04-01T10:24:18.389+05:30Thank you,CV, for giving us an insight into the wo...Thank you,CV, for giving us an insight into the workings of a newspaper,be it a national daily or a tabloid/rag...Padmanabhanhttps://www.blogger.com/profile/06278629397479779173noreply@blogger.comtag:blogger.com,1999:blog-2195377761774996603.post-90729045469727719972018-04-01T10:04:56.225+05:302018-04-01T10:04:56.225+05:30:-):-)Vasanthttps://www.blogger.com/profile/01032858551414707310noreply@blogger.comtag:blogger.com,1999:blog-2195377761774996603.post-71619864498783356142018-04-01T09:29:07.629+05:302018-04-01T09:29:07.629+05:30In Tamil PLUG means "KUDUMI" (Tuft)!!!In Tamil PLUG means "KUDUMI" (Tuft)!!!C.G. BHARGAVhttps://www.blogger.com/profile/16895309488057746628noreply@blogger.comtag:blogger.com,1999:blog-2195377761774996603.post-18136427290745081252018-04-01T09:21:14.511+05:302018-04-01T09:21:14.511+05:30An advt is usually inserted in a newspaper by the ...An advt is usually inserted in a newspaper by the company concerned. Let's say a languishing magazine has no advertisers. It then enters into a deal with a company. "You place an ad in our paper and in the issue elsewhere we will write an article on your company and the product or service of yours." The advt appears in one place, say, back inner page, and an article on the company elsewhere within. This article is called a "plug" by the magazine.<br />You would have seen in newspapers a quarter page of what seems to be an article with small bits about changes in company officials, opening of new branch, someone receiving a trophy for best salesmanship or some such. The items may relate to business, education, etc. These are not advts by company/people concerned. Though it is published like an advt it is not advt. It is a space given by the paper to keep their advertisers in good humour so they, happy that their name/pic has appeared in the paper, return to place advts in the paper. <br />The paper does not want the thing to appear as news items with pics. What they do is collect them, place them in a box like an advt is a corner of the page where advts are placed usually.. <br />This was first started by upstart lower northwestern paper. The southern giant now follows it - like so many other things it goes in the footsteps of the competitor.<br />Chaturvasihttps://www.blogger.com/profile/00284780490945841507noreply@blogger.comtag:blogger.com,1999:blog-2195377761774996603.post-56363159247197529472018-04-01T08:49:24.667+05:302018-04-01T08:49:24.667+05:30Thank you Col.Thank you Col.Padmanabhanhttps://www.blogger.com/profile/06278629397479779173noreply@blogger.comtag:blogger.com,1999:blog-2195377761774996603.post-27565540489896044992018-04-01T08:45:16.728+05:302018-04-01T08:45:16.728+05:30YesYesDeepak Gopinathhttps://www.blogger.com/profile/06337043600355573557noreply@blogger.comtag:blogger.com,1999:blog-2195377761774996603.post-88650701838380939952018-04-01T08:44:48.172+05:302018-04-01T08:44:48.172+05:30... at 10:30 by Raju... at 10:30 by RajuDeepak Gopinathhttps://www.blogger.com/profile/06337043600355573557noreply@blogger.comtag:blogger.com,1999:blog-2195377761774996603.post-86336006659305309662018-04-01T08:44:21.414+05:302018-04-01T08:44:21.414+05:3016D- AD from plug? (advertise?)16D- AD from plug? (advertise?)Padmanabhanhttps://www.blogger.com/profile/06278629397479779173noreply@blogger.comtag:blogger.com,1999:blog-2195377761774996603.post-26793521811286158792018-04-01T08:37:33.640+05:302018-04-01T08:37:33.640+05:30Special?Special?Padmanabhanhttps://www.blogger.com/profile/06278629397479779173noreply@blogger.com